Using proven search engine optimization tactics, RWeb Consulting works with you to make certain your website is represented in all major search engines.

Keyword Analysis
Chances are there are hundreds of phrases people search that may relate to your business. RWeb Consulting starts with a list of over a 100 keyword phrases and through a statistical approach we identify the best keyword phrases to bring visitors more likely to purchase your product or service to your web site.

Competitiveness
After several dozen target keyword phrases have been identified RWeb determines the feasibility of acquiring a high ranking in search engines for those particular keywords. Identifying the competitiveness of keyword phrases is important because it might be extremely difficult to achieve high rankings on general yet popular keywords like, "news" or "restaurants". In most instances, we recommend targeting more relevant keywords for your business like "technical news" or "Thai restaurants".

Copy Density
One of the most important factors in having your web site listed highly on search engine result pages is to make certain the keyword phrases your business targets are included in web site copy. We work with you to make sure at least one web page of your site contains an identified keyword phrase in 15% of the copy. We also recommend giving these keyword phrases special treatment in the web site copy such as using special formatting (bolding, bullets, etc), including synonyms of the keyword phrase and linking the keyword phrase other web pages that are related to the keyword.

Index Inclusion and Coverage
New web sites, especially when created for new companies, sometimes take time to be listed in search engines. If your web site is not optimized it is possible that it will never be listed. RWeb Consulting submits your website to all major search engines and use Google's site map tool ensuring Google knows when your web site changes and their database needs to be updated.

Other Factors
The above discussion only highlights some of the tactics we employ in our Search Engine Optimization process. To learn more about our process and how we can get you listed in today’s search engines please contact our search engine optimization consultant.